Boypati Srinu's movie with Bellamkonda Srinivas was finally launched today. The movie is produced by Dwaraka Creations' Miriyala Ravinder Reddy. The producer`s daughter Baby Miriyala Dwarala and the director`s daughter Baby Boyapati Joshitha gave the clap for the first shot. The camera was switched on by Master Boyapati Harshit.

Touted to be a love-cum-family entertainer, it's admitted to be made on a high budget. The director, in his style, has asked the young actor to get into a stylish mode.

“I am delighted to work with Boyapati Srinu and Bellamkonda Sai Sreenivas. The project is officially launched today with a muhurtham shot. Regular shooting will be held from November 16 in Hyderabad," the producer says. Rakul Preet Singh is the female lead.

Rock Star Devi Sri Prasad is on board. Cameraman Rishi Punjabi of 'Sarrainodu' fame has been roped in.

Dialogues are by M Rathnam. Art direction is by Sahi Suresh. Editing is by Kotagiri Venkateshwara Rao. Stunt choreography is by Ram-Lakshman.