The audio of 'Boss' in the combination of producer Sivaprasad Reddy and Nagarjuna with VN Aditya holding the megaphone, created a sensation.

Around one lakh audio cassettes and over 40,000 audio CDs were sold out like hotcakes. The audio sales remain as a record in the film career of Yuva Samrat Nagarjuna.

Music director Kalyani Malik, who provided tunes for the songs, speaking on the success of the audio, says, 'For any film audio will give 60 per cent marks. With the heavy success of the audio, 'Boss' passed in the test in first division. There are several scenes which would enthrall both the family audiences as well as mass. Nagarjuna's action, besides the performance of Nayanatra, who already proved her caliber with films like 'Chandramukhi' and 'Lakshmi' and also the glamour of Poonam Bajwa would create ripples among the audiences and make them to say 'Boss I Love You' on September 27. There is a widespread debate on who is the boss? Who will say 'I love you' to whom? And several other questions. While Nagarjuna is donning the role of a real estate businessman, Nayanatra and Poonam Bajwa is playing his secretaries. Will Nagarjuna say 'I love you' to any of the heroines or not? Answers to all these questions would unveil on September 27. Let us hope that the audiences would definitely say 'Boss, I love you' to Nagarjuna.'