For the first time in the history of Mollywood, Malayalam film makers are trying to start the aggressive marketing of their films as elsewhere in the country. The two big movies from Big 'M's charted for this weekend- 'Venicile Vyapari' by Shafi and 'Oru Marubhoomikatha' by Priyadarsan has already kick started their advance booking in almost all centres where these movies will get released next week.

Following the lines of the Tamil and Telugu industry where the advance booking itself helps the movies to land in safer zones, these two movies are expected to get at least five to ten house full shows with their advance booking features in the big cities. As both these movies are crucial for their stars who had been reigning the industry for long, it will be of interest to have a close monitoring of their performance in the box office. With good preview reports and a ten-day Christmas holidays, all chances are that the movies will sail safe in the Box Office.