In a recent media interaction, filmmaker Anurag Kashyap was asked whether the success of films like 'RRR' have changed the perception of global audience towards Bollywood. In response, the filmmaker stated that Indian cinema had always been appreciated overseas. However, at some point Bollywood lost its originality and started producing cheap knock offs of Hollywood classics while southern industries stayed close to their culture.

In an interview with Showsha, Anurag said, "They have liked films from India for a very long time. But they like one kind of a film. There was a time Indian films released worldwide. Awara, Disco Dancer, everybody singing Jimmy Jimmy. You go to Africa, you go to Arab countries, India has a very massive impact of the mainstream. Somewhere within our mainstream, we stopped being original. Our mainstream started to become cheap copies of Hollywood action movies or something else."

He further added, "Whereas movies from down South are still grounded, they still look like Indian films. A lot of Hindi mainstream doesn't look like Indian films, it's not even shot in India. It's not even about India, which is why RRR surprises them and scores. RRR takes them totally by surprise. Within the context of an Indian film, it does those very things at a much lower cost than them."