The world of entertainment has changed significantly after the pandemic and Bollywood is having a hard time keeping up with these evolved dynamics. In a recent media event, actor Ranveer Singh stated that today anyone can watch best of the content available in the world with the click of a button and because of that, the onus lies on filmmakers to give viewers good content that deserves their time, money and effort.

Talking about recent Bollywood movies, Ranveer said, “I think when it comes to the Indian entertainment sphere, my observation has been that we’ve rapidly accelerated to where the western spheres are now. The gulf between big screen entertainment and home entertainment has become very distinct."

He added, "In the past year, the films that have been released, there is now a clear distinction between what is meant for the big screen — they need to have big screen appeal, visual spectacle, the scale that you can’t really experience at home, or they should be a community watch. They should be something that you have a better experience sitting with a large bunch of people and laughing and crying."

Ranveer concluded by saying, "We now have so many avenues to export our culture, our talent, our skills and our stories. At the same time, the onus is on us creators because now we know that the average Indian consumer has an access to any piece of entertainment from anywhere in the world at the click of a button. So really there is extra onus to very deliberately look at the content you’re creating. It is very important to keep our audiences entertained. So personally, I’m committed to the big screen cinema and I’m very excited about my upcoming releases as well.”