Masala movies have been one of the most popular and commercially viable genre in Bollywood but since the rise of OTT services and experimental cinema, there has been a decline in production of such movies. Actor Varun Dhawan, who recently starred in the film 'Jugjugg Jeeyo', believes that Bollywood has stopped producing family entertainers cause it is too influenced by the west these days.

He told PTI, "We have stopped making big-scale, masala family entertainers because we are too influenced by the West... To begin with, no one knows what type of films will work. From the biggest producers to trade people, no one does and still every week we will come out and give gyaan (knowledge) that this works, that works."

Varun further stated that despite unpredictable market situation post pandemic, he and Dharma Productions still believe in the power of masala movies. He said, "The world has changed, nobody knew COVID-19 was coming. It hit us, everything went for a toss. So you have to do what your conviction says. Dharma believes in family entertainers, Karan Johar believes in this genre, he has always done it. I believe in this genre, I have always done these films... My career is based on it. Anil Kapoor and Kiara also believe in it. It is not like we are doing it for (the sake of it)."