Bollywood showed unity to raise funds for the Cine and TV artists. This a joint project by CINTAA and Star Plus.

To raise funds, 52 actors came together to perform on stage. The names are Shahrukh Khan, Amitabh Bachchan, Salman Khan, Akshay Kumar and so on. The fund will be used in the welfare of the artists. They will be provided with medical services, rehearsal halls and preview theatres.

Speaking about the venture, Mithun Chakroborty Chairman of Cine Artistes Welfare Trust said, "The tower will have all the amenities. It will have an entertainment section, cafeteria, library, preview theater and many more facilities for the artists. It did take a lot of time but now hopefully we will complete the project very soon."

"I am very happy to be here and be a part of this spectacular event that will not only entertain the audience but will also encourage a noble cause. I have been a part of Bollywood for over 20 years now and I owe every bit of my success to this Industry," said Salman at the press conference.