Directed by Laxman who has proved his worth as a cinematographer, Masala Padam` is a film about the effects of movie reviews being written and shared like haywire in Social media. The film produced by Vijay Raghavendra of All in Pictures has Bobby Simha and Mirchi Siva in lead roles.

Now Auraa Cinemas has acquired the release rights of 'Masala Padam'. This is the same company that released the recent Hollywood super hits Terminator` and Mission impossible` and has the yet to release 'Unakkenna Venum Sollu in its kitty.

Speaking about Masala Padam`, Magesh of Auraa Cinemas said "We are here to find solutions to the passionate producers in the distribution arena. 'Masala padam ' is a new generation film. The film is about reviews written on films in social media. The core content discusses both the sides of the coin. It is viewed from the film maker's angle as well as the social media critic's angle too. Over and above it is an exciting film. Tomorrow we are releasing a single track that start with 'Kelu Machi kelu,cinema porantha kathai kelu' that will initiate the process of image building for the film."