Akkineni Nagarjuna is all set to host the third edition of the ultra-popular reality show Bigg Boss (Telugu). STAR Maa has said in a statement that the host is expected to raise the appeal because his popularity "spans generations and social strata".

Nag said, "I have always experimented with new things and am a collector of experience. For me, while television is not new, doing a show like this one is a fresh experience and am really excited to be a part of this."

Alok Jain, Business Head for the Telugu cluster of the TV channel, said, "Our promise to our viewers is to give them the best in classy entertainment, and we will always endeavour to deliver that. After two successful seasons, we are very excited to bring in a fresh flavour to the show with Nagarjuna as the host."

The 100-day reality show will go on air from July.