It's marvelous and something never-seen-before in the scenario of Indian film promotions. Known for pioneering with innovative thoughts across the entire vistas of film world, ADLABS have stunned everyone with their latest venture of promoting Aamir Khan's 'Ghajini' hitting screens on December 25.

The film has been hitting headlines across far-flung corners of the globe over for a long time. So, what's catchy with Ghajini? For sure, it's the exotic half-shaven hairstyle of Aamir Khan and Big Cinemas picks it up for the promos… over 100 associates of BIG Cinemas shave their heads, to sport the trendy Aamir's look in the film! Their new look was exclusively unveiled by the superstar himself at a special photo opportunity for the media at BIG Cinemas, Wadala today.

BIG Cinemas associates volunteered to sport the Aamir Khan's and pose for the special photo opportunity, with the process beginning on 9^th December 2008. "We are very excited to be gearing up for what promises to be a huge release and are proud to be part of such a prestigious opportunity. The film's theme and Aamir's look have captured public imagination and we are no exception, except that we have taken the inspiration to a whole new level," said Tushar Dhingra – COO – BIG Cinemas.

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