A film which is running to the fifty fifth day in more than ten odd release centres, still couldn't advertise with a fiftieth day poster. You can't find one, no where near the centres where this superstar film is running.

All over the state, you can see only three flex boards of the film, that too in the city corporations. What is being discussed is about the marketing of Big B directed by Amal Neerad, which has already break even, without any good marketing support from its creators.

The film which has already grossed over eight crores is the second hit of Mammootty in the present year. The grape wine is that as the film has turned out to be profits, the producer group has lost interest to market it more to hundred days, but has started working on next projects. The producers have decided last day, to print one poster for the sixty day of the film which will appear in a few days.

The opposite is the case of the other Vishu release Chotta Mumbai which is nearing 60 days this week.

The film has got a good aggressive marketing department which worked to its extreme to make it a break even. The film even aired advertisements in between popular soaps in small screens, which costed to two lakh per day. Then they had a bunch of onscreen discussions on the film in channels and propagated the feel of the youthful movie all around, which attracted families.

And you will find a 69 day poster, pasted even before the film completed 55 days. What resulted is a ten crore plus collections from its eight weeks in theatres for Chotta Mumbai. And that is the magic of good marketing for any better product.

Dileep's Vinodhayathra is the undoubted winner of the lot still continuing in 18 plus centres. Even though the collection dipped to fifty percent, the film is sure to celebrate hundred days.