Bhadra before Jogaiah!
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A few weeks back 'Bhadra' film producer MN Kumar announced that he is releasing his film only after 'Jogaiah' bash in the box office. Now 'Jogaiah' is not likely on 12th of 19th of August, Kumar has announced his ÂBhadra release for 12, Varamahalakshmi day.
'Bhadra' is an action film filled with sentiments. Prajwal Devaraj, Daisy Shah play the lead roles in this Mahesh Rao directorial venture.
Producer Kumar taking up production after four years is also well known distributor and exhibitor. He has booked the 120 theatres for 'Bhadra' release and timing of festival, Independence Day holiday is an advantage for a producer he feels. The fact is that Kumar is snatching at least 10 theatres where 'Mr Duplicate' also starring Prajwal Devaraj and when the 'Jogaiah' release he has to give up 10 theatres for it as Jogaiaha comes out for release.
Out of the 120 theatres nearly100 theatres will be screening the film via satellite. It is an expenditure of Rs.20 lakhs and the contract is on reducing balance system.
Look at spending Rs.55 lakhs for prints and 20 lakhs instead via satellite. Kumar agrees that satellite viewing will be having 10 percent reduction in quality compared to the prints screening system.
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