What if we told you Bellamkonda Srinivas is selling like a hotcake in Hindi? It's very much true, much as it might surprise you.

It all began with the Hindi satellite rights of the film 'Jaya Janaki Nayaka' getting sold for Rs. 9 CR. Directed by Boyapati Srinu, the family drama-actioner had terrific action sequences and since Hindi satellite companies dealing in dubbed movies favour films of this genre from South India, the rate at which 'JJN' was sold didn't come as an unfathomable shock.

But Srinivas is no one-trick pony. After 'JJN' received a good reception, his previous films, 'Speeduonnodu' and 'Alludu Seenu', fetched Rs. 10 CR each in terms of Hindi satellite rights.

Recently, the yet-to-be-released 'Saakshyam' earned Rs. 11 CR, which is again very big.

The in-the-making Bellamkonda outing with Vamsadhara Creations, directed by Srinivas Reddy, has already been sold for Rs. 10 CR.

But the biggest one has to be the Teja-Bellamkonda film, which is getting offers ranging from Rs. 14-15 CR even as its pre-production works are ongoing.

The way Srinivas' films are getting sold like star hero's movies is telling. His attempts to build his image as an action hero are paying off majestically.