A surprise announcement has been made about the release date of 'Alludu Adhurs', starring Bellamkonda Sai Srinivas in the lead. The family entertainer, touted to be a rib-tickling one at that, will hit the screens on January 15. This makes it one of the most important festival releases.

Already, Ram Pothineni's 'RED' and Ravi Teja's 'Krack' are scheduled to be Sankranthi outings. As things stand, they are going to release on January 14. Unless some last-minute date changes happen, these two films will be clashing at the box-office on the same day. Tamil superstar Thalapathy Vijay's 'Master' will also be a Sankranthi release. Vijay's movies are not usually awaited in Telugu. But if the talk is good, 'Master' will collect big amounts.

Despite the threat from other heroes, Bellamkonda has dared to be in the race. After 'Rakshasudu', he is looking at making it big at the box-office. Directed by Santosh Srinivas, the film stars Nabha Natesh and Anu Emmanuel as the heroines. Devi Sri Prasad is its music director.