Beats. The very name is evocative of youthful vigor and rhythmic resonance.

And this is what director A V V Naidu is out to capture. His Beats is a youthful love story with its attendant drama and emotions.

Beats stars a young and energetic Vijay. Now, he is the son of editor Krishna Reddy. But he is coming to the industry in his own steam and is not ready to ride piggyback on his father's name. That is a good attitude.

Pranathi is also a willing performer and her energy and enterprise have been well appreciated during the film's shoot.

Then there is also Abhinayashri. She oozes glamour and glitz --- an eternal workable combination with the youth.

Veteran Bhanuchander is the pivot of the film. As the director says, 'His role is the fulcrum'.

A V V Naidu combines in his craft the style and substance of Kodi Ramakrishana. He knows how to mix and match.

`Entertainment is the key. People have to enjoy when they come to the theaters'.

R Venkateswara Rao, the producer of the film, has ensured that there is nothing wanting in the film's making.

Beats, on the whole, promises a full-fledged commercial entertainer.