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Indian cricket five years telecast rights sold for a staggering amount - Full Details
Indian cricket five years telecast rights sold for a staggering amount - Full Details
Thursday, April 5, 2018 • Tamil
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Star Sports has bagged the exclusive telecast rights of all the Team India domestic and international media telecast rights for the next five years for a staggering 6138.1 Crores. This amount is double the amount that the same player paid to BCCI for 2012-2018 which was rupees 3851 Crores. The company beat Sony and Reliance Jio in the e-auction that was used for the first time instead of the usual closed bids.
Star Sports will dominate the cricket telecast from 2012-2018 as it also has the rights for all ICC tournaments for the same period including the upcoming mens and womens cricket world cups. Earlier it also created history by bagging the IPL telecast rights for an astronomical 16347 Crores.
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