Actor Priyadarshi and actress Kavya Kalyanram are looking forward to the release of 'Balagam' on March 3. Dil Raju Productions is backing the film.

The news is that its early screenings have been planned by presenter Shirish and the producers (Harshith Reddy-Hanshitha Reddy duo) ahead of the theatrical release.

A series of screenings are going to be held in the coming days across towns, culminating in pre-release screenings in Hyderabad. This is reminiscent of the 'Major' experience last year and the 'Writer Padmabhushan' premiers more recently. Paid premieres were also held for 'Vinaro Bhagyamu Vishnu Katha' and a number of them for 'SIR'. Both films became a hit.

Today, a rally was held in Nizamabad to promote the movie. Producer Dil Raju himself participated in it. Priyadarshi is also taking part in the promotions extensively.

The rural drama has got music by Bheems Ceciroleo. Directed by Venu Yeldandi, its story takes place in Telangana's Siricilla. With the cinematography done by Acharya Venu, the film has been edited by Madhu.