close
Choose your channels
Bollywood » Cinema News » WOW! Sid, Kat's 'Kala Chashma' gets 5 Crore Deal

WOW! Sid, Kat's 'Kala Chashma' gets 5 Crore Deal

Thursday, September 8, 2016 • Hindi Comments
#Siddharth Malhotra
Listen to article
--:-- / --:--
1x
This is a beta feature and we would love to hear your feedback?
Send us your feedback to audioarticles@vaarta.com

Yes.. you heard that right! There seems to be no end to the rage "Kala Chashma" from 'Baar Baar Dekho' has stirred. The song that has got the masses grooving to its tunes has also set a trend by bringing the "Kala Chashma" back in vogue.

A yesteryear fashion statement, a "Kala Chashma" has been reinstated as a fashion essential post Sidharth Malhotra and Katrina Kaif's stint with the eyewear in a song from their upcoming film, 'Baar Baar Dekho'. A leading eyewear brand is now ready to pay over 5 crores for the "Kaala Chashma" worn by Sidharth and Katrina in 'Baar Baar Dekho'!

The eyewear brand wants to acquire rights to manufacture the Fashion accessory due to the growing demand post the release of the song. In an attempt to capitalize on the popularity of "Kala Chashma", the brand is very keen to have a tie up deal with the makers of the film.

Produced by Excel Entertainment and Dharma Productions, directed by Nitya Mehra, 'Baar Baar Dekho' will hit theatres on 9th September, 2016.

Follow us on Google News and stay updated with the latest!   

Comments

Welcome to IndiaGlitz comments! Please keep conversations courteous and relevant to the topic. To ensure productive and respectful discussions, you may see comments from our Community Managers, marked with an "IndiaGlitz Staff" label. For more details, refer to our community guidelines.
settings
Login to post comment
Cancel
Comment

Headlines

Vir Das: Birthday Special Vir Das: Birthday Special
FASHION: Yami Gautam's amazing fashion that will leave you inspired FASHION: Yami Gautam's amazing fashion that will leave you inspired
Sonam Kapoor takes RISK at Cannes Sonam Kapoor takes RISK at Cannes
Bollywood artists who are making global impression silently Bollywood artists who are making global impression silently
FASHION: Saqib Saleem gives perfect men's style goals for 'Dobaara' promotions FASHION: Saqib Saleem gives perfect men's style goals for 'Dobaara' promotions
Tiger Shroff will inspire you to try these BEACH WORKOUTS Tiger Shroff will inspire you to try these BEACH WORKOUTS
Aishwarya Rai Bachchan turns Desi Cindrella at Cannes red carpet Aishwarya Rai Bachchan turns Desi Cindrella at Cannes red carpet
Deepika paints Cannes Green on Day Two Deepika paints Cannes Green on Day Two
FASHION: Shraddha Kapoor's COOL style statements which you can flaunt this summer FASHION: Shraddha Kapoor's COOL style statements which you can flaunt this summer
WOW Deepika slays it at Cannes red carpet WOW Deepika slays it at Cannes red carpet
'Piku' turns TWO! A Recap 'Piku' turns TWO! A Recap
Prabhas defines Sexy! HERE'S HOW! Prabhas defines Sexy! HERE'S HOW!