close
Choose your channels
Home » Cinema News » WOW! Sid, Kat's 'Kala Chashma' gets 5 Crore Deal

WOW! Sid, Kat's 'Kala Chashma' gets 5 Crore Deal

Thursday, September 8, 2016 • Tamil Comments
#Siddharth Malhotra
Listen to article
--:-- / --:--
1x
This is a beta feature and we would love to hear your feedback?
Send us your feedback to audioarticles@vaarta.com

Yes.. you heard that right! There seems to be no end to the rage "Kala Chashma" from 'Baar Baar Dekho' has stirred. The song that has got the masses grooving to its tunes has also set a trend by bringing the "Kala Chashma" back in vogue.

A yesteryear fashion statement, a "Kala Chashma" has been reinstated as a fashion essential post Sidharth Malhotra and Katrina Kaif's stint with the eyewear in a song from their upcoming film, 'Baar Baar Dekho'. A leading eyewear brand is now ready to pay over 5 crores for the "Kaala Chashma" worn by Sidharth and Katrina in 'Baar Baar Dekho'!

The eyewear brand wants to acquire rights to manufacture the Fashion accessory due to the growing demand post the release of the song. In an attempt to capitalize on the popularity of "Kala Chashma", the brand is very keen to have a tie up deal with the makers of the film.

Produced by Excel Entertainment and Dharma Productions, directed by Nitya Mehra, 'Baar Baar Dekho' will hit theatres on 9th September, 2016.

Follow us on Google News and stay updated with the latest!   

Comments

Welcome to IndiaGlitz comments! Please keep conversations courteous and relevant to the topic. To ensure productive and respectful discussions, you may see comments from our Community Managers, marked with an "IndiaGlitz Staff" label. For more details, refer to our community guidelines.
settings
Login to post comment
Cancel
Comment

Headlines

Unprecedented Welcome for Minister Lokesh in San Francisco Unprecedented Welcome for Minister Lokesh in San Francisco
Relief for Sadhguru: Supreme Court shuts down the case Relief for Sadhguru: Supreme Court shuts down the case
Ratan Tata, Indian Business Titan, Passes Away at 86 Ratan Tata, Indian Business Titan, Passes Away at 86
Upasana Konidela wins the prestigious award at the CSR Journal Excellence Awards 2024 Upasana Konidela wins the prestigious award at the CSR Journal Excellence Awards 2024
SC Orders Independent Probe into Tirumala Laddu Fisco SC Orders Independent Probe into Tirumala Laddu Fisco
AP Dy CM Pawan Kalyan's Powerful Varahi Declaration AP Dy CM Pawan Kalyan's Powerful Varahi Declaration
T.S. Balaiya made M.G.R. a hero... narrated by Jai Balaiya Ganesh. T.S. Balaiya made M.G.R. a hero... narrated by Jai Balaiya Ganesh.
Sivakarthikeyan has a strong interest in drama... The reason behind my success is Kamal... says Crazy Mohan. Sivakarthikeyan has a strong interest in drama... The reason behind my success is Kamal... says Crazy Mohan.
It was wrong for Savitri to love Gemini. Everyone has a dark side... says actor Rajesh. It was wrong for Savitri to love Gemini. Everyone has a dark side... says actor Rajesh.
In Andhra, Gemini was the villain, and there was emotional pain with her sister... Savitri's daughter Vijaya Chamundeswari. In Andhra, Gemini was the villain, and there was emotional pain with her sister... Savitri's daughter Vijaya Chamundeswari.
GHMC Cracks Down on Unauthorized Wall Posters and Writings in Hyderabad GHMC Cracks Down on Unauthorized Wall Posters and Writings in Hyderabad
Looking at Crazy Mohan's dialogues, I developed an inferiority complex... explains Visu. Looking at Crazy Mohan's dialogues, I developed an inferiority complex... explains Visu.