Day after day, it's becoming clear that the second edition of 'Baahubali' is greater than the first in terms of the deals it's clinching. Only recently we saw how, in what is touted as the biggest selling rights price that a Tollywood product has ever got in a single deal, the theatrical release rights of the movie's four versions (Telugu, Hindi, Tamil, Malayalam) were bought by Great India Films for an astronomical Rs. 45 cr for the US and Canada markets.

Latest, something bigger has happened to the film.

The news is that Narayan Das Narang and Sunil Narang of Asian Enterprises have acquired the Nizam rights for 'Baahubali-The Conclusion' for Rs. 50 cr. To have an idea of how big this is, let it be told that Dil Raju had bought the Nizam rights of the first part for half this price. Although Dil Raju was not in the race (probably, he knows the price quoted by the makers) this time, Asian Enterprises faced competition from others.

At the first-ever press meet of the movie held recently, SS Rajamouli said that the second part is expected to earn 30 per cent or so more than the first part in terms of post-release collections. As far as the Nizam market goes, it has already made double the first part with its pre-release selling price. Can the producers ask for more?