Since its release last year, Baahubali – The Beginning has been showcased at a number of major international film festivals around the world. Slightly modified versions of the film have been released worldwide in over 30 territories till date.

At the Marché du Film, on May 16, SS Rajamouli, producer Shobu Yarlagadda, along with Raja Koduri, Sr Vice-President of Radeon Technology Group (RTG), AMD, will lead a panel discussion at 4:00 p.m., on Virtual Reality. The discussion has been titled as 'Increasing the Intensity and Scale of Epic Film Experiences through VR' at the NEXT Pavilion. The discussion will be moderated by Patrick Frater, Asia Bureau Chief, Variety.

The panel will discuss new opportunities that today's storyteller has got to explore through VR, the need for new technology and powerful Graphics Processors (GPUs) - to build these experiences, challenges in VR production, and new ways to distribute these experiences to reach a mass audience. The interactive panel will be streamed live via the official Facebook pages of Baahubali and AMD.

Subsequent to the panel discussion, Baahubali - The Beginning, will be screened at Palais K, at the Marché Du Film venue in Cannes at 8:30 p.m.

RTG is currently working in association with Arka Mediaworks, the makers of Baahubali to create a first-of-its-kind, path-breaking VR experience based on Baahubali. S.S. Rajamouli, will be directing the Baahubali VR Experience as well.

Launched as a unique venue where market participants can experiment and showcase new models in film, NEXT, part of Marche Du Film at Cannes Film Festival has grown into an established and privileged hub for innovators. It has a program of talks on the future of cinema, and for the first time this year, a VR cinema theatre presenting market screenings of VR films. NEXT is an incubator for new film models and a world leader in market trends.