With the toll following the cloudburst in Leh district steadily increasing to nearly 200, several Bollywood actors have come forward to express their support to relief efforts on the ground. Priyanka Chopra, Deepika Padukone, Shabana Azmi and Kunal Kapoor have tweeted their support to child rights organization ‘Save the Children’, which is leading NGO efforts to provide desperately needed humanitarian assistance to the affected in Leh district.

More than a 1000 people visit Save the Children’s website immediately after the tweets wanting to help. It’s not just the film industry but the media too has pitched in a big way. Three major television channels CNN-IBN, NDTV and Times Now promptly supported Save the Children’s efforts by carrying an appeal for donations.

Priyanka and Deepika, on their individual Twitter page have appealed their fans to click on the website of the organization and to show their support. “Save the Children is in Leh helping affected children and their families..pls donate now,” tweeted Priyanka, while Deepika wrote, “Pls support Save the Children's relief efforts in Leh.”

On the other hand, Kunal Kapoor wrote, “Little contributions go a long way :)”. The actor also stated, “I request people to make small contributions to help the affected children of Leh region. Children are the most vulnerable and it is now important that they get clean drinking water. We know how unsafe drinking water can lead to diarrhoea and cause even death among young children. Small steps on your part can go a long way to help save children.”

Sharif Bhat, Save the Children programme manager, who is also from Ladakh said, “Save the Children has been working in Ladakh for over 40 years but we have not seen a natural calamity of this magnitude.”

He went on to add, “The team in Ladakh is working in extremely difficult circumstances as they also have to cope with missing family members, colleagues and friends. The families of our colleagues are still taking refuge in the mountains or in the local mosque for fear of more flooding.”