Athiya Shetty the new face of the year and also become the new face of Maybelline with Alia Bhatt. These two young duos will be launching it worldwide together. She would be launching all the latest style and trend at the New York fashion circuit especially for youngsters.

The 'Hero' actress had lots to say like, "I am honoured to endorse one of the leading brands. I feel great to be part of Maybelline`s vision of inspiring women towards their beauty." Complementing it, Pooja Sahgal, general manager said, "She is going to be one celebrity on whom we can have full trust. With her on board, we can make it happen."

The budding star Athiya Shetty is soon to be in Karan Johar's next.