The UTV had reportedly paid Rs 23 crores for the distribution rights across the State for 'Athidhi' directed by Surender Reddy and produced by G Ramesh Babu on the banner of Krishna Productions Pvt Ltd., with Prince Maheshbabu and Mumbai glamour star Amritha Rao in the lead.

It is worth mentioning here that the UTV had signed a memorandum of understanding with Star Hero Hrithik Roshan in Bollywood earlier.

Now, the production unit had signed up similar MoU with Maheshbabu for three films. The first of the series, 'Atithi' is all set for release on October 18 and the producer is making efforts in this regard.

Manisharma scored music for the movie.

The audio, which was released into the market by Super Star Krishna, through Supreme Music is getting good response from the public.