These days it is very difficult to keep the Tamil heroes away from news in Tollywood.

In fact, we are pretty much aware of it.

But what to do, things are like that.

Vikram, the Tamil hero, is back here.

He is in the city to hard sell his Mazaa that has run into some nativity trouble.

The actor who was available for media interaction was candid enough to accept the nativity troubles. 'We couldn't erase the Tamil boards for wants of time,' he said.

Vikram is however happy that Mazaa is doing relatively well. Though it is not a super duper hit like his Aparichitudu, Mazaa has once again confirmed that he can straddle both Tamil and Telugu film worlds quite easily.

He says Mazaa is drawing family audiences in large number.

It is a clean entertainer, he underscored.

Most of his next releases will also be bilingual.

Bheema, the film that he will be doing for A M Rathinam, will be in both Tamil and Telugu.

His remake of the Malayalam hit Chanthupottu may also be dubbed in Telugu.

So Vikram is here to stay.