Young Riteish Deshmukh has certainly grown up.

Since the release of his debut film 'Tujhe Meri Kasam' around 4 years back, Ritesih has appeared in number of hit films, though they all of them have been multi-starrers. The good part is that in each of them, he has emerged as a dark horse and made his presence felt in a big way. Case in point being 'Masti' [Ajay Devgan, Viveik Oberoi, Aftab Shivdasani], 'Kya Kool Hain Hum' [Tushar Kapoor], 'Bluffmaster' [Abhishek Bachchan] and 'Malamaal Weekly' [Paresh Rawal, Om Puri].

Even in his unsuccessful films like 'Naach' [Abhishek Bachchan], 'Mr. Ya Miss' [Aftab Shivdasani], 'Fight Club - Members Only' [Dino Morea, Zayed Khan, Suneil Shetty, Ashish Chaudhary, Ashmit Patel] and 'Darna Zaroori Hai' [Amitabh Bachchan], he has managed to keep his head high.

Hence it doesn't come as a surprise when one sees the promotion of his upcoming film 'Apna Sapna Money Money' revolving completely around him. There have been no bones made about the fact that in spite of the film being a multistarrer again [Shreyas Talpade, Jackie Shroff, Chunkey Pandey, Rajpal Yadav and Anupam Kher], the one who is being considered to be most dependable and bankable of all has been Riteish Deshmukh.

This is the reason why he is there all over. Pick up the print publicity material - he is the center of attraction there. Pick up any of the songs on air - he is the one to be highlighted most. Pick up any interviews - the ones with him find most prominence.

The young man has indeed comes a long way and is set to reach further heights, what with more high profile [and multi-starrer] products like 'Cash', 'Dhamaal' and 'Hey Baby' coming next year.