Businessman and Shark Tank India judge Ashneer Grover recently revealed that he once rejected cricketer Virat Kohli and Anushka Sharma as the brand ambassadors for his company. Apparently, he found Virat Kohli's price a bit too steep and chose to recruit elevan other players for half the amount. Later he also narrated the story to Virat himself who appreciated his business sense.

Speaking on a YouTube podcast, Ashneer recalled, "Maine bola chalo, Virat Kohli ko le lete hain, aur usne ek amount boli. Abhi bolunga nahi, Virat Kohli bura maan jayega. Phir bola ke Anushka ko bhi saath mein le lo. Maine bola maine kaunse Mayavar ke lehenge pehnane hain aur sherwani bechni hai, woh Manyavar waalon ne kar liya hai. Maine bola koi aur player bata, woh bolta hai ke uske baad kisi ki aukaat hi nahi hai. Maine kaha ek kaam kar, jitne ka tu mujhe Kohli bech raha tha na, usko divide by two kar, aur iss number pe mujhe baaki 11 player laa de. Aur maine wohi deal kari phir, 11 player liye, Kohli divided by two ke number pe."

Talking about the time when he met Virat and told this story to him, Ashneer said, "Mere paas ek bhi player ke saath photo nahi hai, main shoot pe nahi gaya. Ek hi photo hai, Kohli ke saath baat karte hue recently. Aur jo Kohli ke saath baat kar raha tha na, main usse yehi kissa suna raha tha, ke kaise aapko bechne aaye they, aur maine baake 11 player le liye aapko nahi liya. Kohli bola, ‘It’s very good business’."