On Sunday, Shah Rukh Khan took to his social media handles to post that a new poster has been released featuring his son, Aryan Khan, and daughter, Suhana Khan, to reveal the launch of the latest line of Aryan's fashion label, 'DyavolX'. The new collection is named 'Triple Threat. X-2', a stylish line of hoodies and t-shirts that cost between 16,000 and 99,999 INR.

In an online announcement, Shah Rukh Khan shared the images with personal emails, asking his fans to get theirs only from http://dyavolx.com. In one picture, the actor shares some intimate moments with Suhana and Aryan Khan, as they sit in the back of a convertible, with Suhana crouching close.

The line is accompanied by a price tag of Rs 99,000 for a denim jacket, the first for Aryan in a collection under his brand. Hoodies come at Rs 41,000, while crop tops, including what Suhana wore, cost Rs 16,000 and Rs 40,000. The T-shirts showcased in the first look, which the duo has worn in the poster, will be tagged at Rs 21,500 each, and the new collection will come with cargo pants priced at Rs 35,000.

As high as it might sound, the prices are indeed on the lower side for Aryan's debut drop, beginning in 2023, when it had one piece priced at ₹ 2 lakh. His iconic hoodie, which features the distinct 'X' characteristic of Shah Rukh Khan, sold for ₹ 2,00,555 within hours of the occasion.

In an earlier interview, Aryan Khan had singled out his father's role far removed from the face of the brand, pointing out how Shah Rukh instills a perfect sense of balance, "sanity, and maturity" in the "edgy" brand they run together. He added, "We try to serve not just one client but different clientele, which includes the very young to the very old, thereby trying to give a new vision through their varying perspectives."