Actor Arun Vijay who received thunderous response for his performance as a baddie in Ajith starrer Yennai Arindhaal` has launched a new production company with an intention to provide a window for young talents with new ideas and concepts. He has named it as IN Cinemas Entertainment (ICE) and also released the logo of the banner.

Arun Vijay who has spent almost two decades in the industry as an actor has said that he decided this was the right time to start a production company as today`s audience are open to new concepts and ideas unfolding in the silver screen. The Thadaiyara Thaka` actor has also said that since he has went across tough times as an actor he wanted to lend a helping hand to real talents who are made to run from pole to pillar for a chance to prove their worth.

Meanwhile the talented actor is waiting for the release of the thriller flick Vaa Deal` in which he has donned the lead role opposite Karthika. He is also making his Telugu debut as an actor with Bruce Lee` which has Ram Charan Teja in the lead role and in Kannada with Chakra Vyuha` which has Puneet Rajkumar in lead role.

Indiaglitz wishes Arun Vijay a grand success as a producer and also as an actor.