It's too early to put debutant director Sandeep Vanga in the same league of new-age directors such as Ravikanth Perupu and Tharun Bhascker, but the trailer of 'Arjun Reddy' is "bloody crazy", living up to the makers own description of their film.

A sense of danger is writ large all over the trailer. 'AR' clearly doesn't fit into cliched descriptions like 'rom-com'. It's an intense drama first and foremost. Even the lip-to-lip kiss seen in the posters is an emotional extension of the raw mood.

A clean-shaven Vijay Devarakonda is an angry lover-boy (a romantic-intellectual version of the species called angry young man). His lover girl (played by Shalini) is a girl-next-door and, it seems, she is one throughout the film, including in the songs.

The promising bloody crazy film is coming on August 25th.