Julayi is about a reckless youth who comes across as someone who doesn't believe in work. He seeks enjoyment. Things become interesting when a beautiful girl falls for him. Trivikram Srinivas' June release is currently being shot in Ramoji Film City. A special set has been erected to shoot a couple of numbers on the lead pair.

Producer Radhakrishna feels that Julayi is an apt title for the movie. In this film Allu Arjun is a reckless youth, who doesn't believe in working. He splurges the money earned by the rest of the family on his luxuries. "The pairing of Arjun and Illeana is a feast to watch. Trivikram's dialogues will be found catchy by everyone", the producer avers.

After Lovely and Nippu, you will see Rajendra Prasad in a significant role here. Brahmanandam has some comic scenes with the lead cast, while Sonu Sood is playing a role on a par with Arjun's.

Presented by DVV Danaiah, Devi Sri Prasad is the music director.