Are you Lucky?
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We are not here to predict your future or decide what gem stones are lucky for ya. We are just wondering about the various mediums that are used by people for advertising the products. Be it mundane day-to-day things to luxury sedans they way it is advertised speaks volumes about how the product will sell in the market.
From lending a film's name to new products, to film stars attending realty shows, to film inspired video games, the promotional methods are many and are just constantly evolving and sometimes even surprising when put into effect by the marketing team.
Just see this example: Ten three-wheelers called 'Auto By Chance' were introduced by the producers of 'Luck By Chance'. Farhan Akhtar and Ritesh Sidwani's idea is truly innovative. Anyone who is able to get the autos can take a ride to any place in suburban Mumbai without paying anything.
Whether the ideas are whacky or simply the same old stuff, advertising plays a key role in pulling in the crowd. The real fate of the flick gets written according to the way people react to the happenings on the big screen.
Whether you get a lucky free ride in 'Autos by Chance' or not, make yourself free to see the flick 'Luck By Chance' that will hit theatres around the globe tomorrow.
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