Dream merchant of Kannada cinema, real showman from last two and half decades V Ravichandran is for the first time comparing his Apoorva` to his evergreen blockbuster Prema Loka`. I did not have the confidence to do so far. This Apoorva` has given me such confidence says the trailblazer of Kannada cinema speaking at Chancery Hotel on Friday night.

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V Ravichandran in association with Uday TV has thought of a novel audio release on Valentine Day February 14 – that is also his marriage celebration day.

It is recorded three hours program of audio release. Like how top stars were part of V Ravichandran Prema Loka`, we have top stars of Kannada cinema releasing a song each.

As Kichcha Sudeep is part of the cast with Vijaya Raghavendra and wife in a prominent role – top actors Dr Shivarajakumar, Ramesh Aravind, Darshan, Puneeth Rajakumar, Yash are releasing one song each and it will be a grand entry for stars says V Ravichandran. The lyrics, music and direction of the film besides production are headed by V Ravichandran. He is introducing a Mysore girl as Apoorva` rechristening her name. It is the film of 61 and 19 stuck in a lift.

Lahari Recording Company has acquired audio rights by paying Rs.72 lakhs.