Ayushmann Khurrana's latest film 'An Action Hero' had an amazing cast, a fresh new concept and some really creative minds behind the camera but despite that, it failed to create a buzz on box office. In a recent media interaction, filmmaker Anurag Kashyap said word of mouth doesn't work for Bollywood movies like it does for southern movies and that people will appreciate 'An Action Hero' once it gets released on OTT.

In a conversation with The Indian Express, Kashyap stated that audience only go to theatres for a large scale film or a sequel which is why content rich Hindi films have to suffer despite having good reviews. He said, "The other kind of cinema, which needs word of mouth, Hindi cinema doesn’t have that space, but regional films do. They first get to make noise in their own region and then we hear about it and then they travel here. It gets the benefit of the word of mouth. Hindi films don’t have the bandwidth of word of mouth because by the time it builds."

He added, “Like An Action Hero, what a good film! But people didn’t see it. How can An Action Hero be the least seen Ayushmann Khurrana film? Now it will be massive on OTT, people will discover it big time. It doesn’t make me sad, but these are just the times.