Phantom Films is to launch actress Bhagyashree' s son, Abhimanyu Dassani in their upcoming Quirky Action Comedy.

The film is titled 'Mard ko Dard Nahin Hota' and is a directorial venture of Vasan Bala, who wrote and directed the 2012 crime-thriller Peddlers which was screened at Cannes as part of the 2012 International Critics` Week.

The film marks a synergy between Phantom film's Anurag Kashyap and his long time assistant Vasan Bala, who has been working with the film maker since Dev D.

The film will launch two new faces Abhimanyu Dassani (Bhagyashree's son) and Radhika Madan in their acting debuts.

With both actors under going rigorous training for a year, the film is going to have some never before seen hand combat action sequences.

It also stars Tamil star Vijay Sethupati in a key role.

Confirming the news Anurag Kashyap said, "Vasan has written a superbly funny & kick ass martial arts film, the likes of which I have neither read nor seen. It's so local and so new that you can't help but marvel at it. And I am glad I get to produce it. We at Phantom, hope it becomes a never before seen franchise with these maddeningly crazy characters."

Directed by Vasan Bala, the film is produced by Phantom Films.