Katamarayudu 'Jivvu Jivvu' Song Launch Gallery

The third song of 'Katamarayudu', starring Pawan Kalyan and Shruti Hassan, and directed and produced respectively by Kishore Pardasani and Sharath Marrar of Northstar Entertainments, was released today by music director Anup Rubens on Radio Mirchi 98.3 FM. Titled 'Jivvu Jivvu', the song is written by Varikappula Yadagiri, who was also present during the song's release.

Speaking on the occasion, Anup Rubens said, "The first two songs have got an amazing response from the audience. I thank Power Star Pawan Kalyan garu for giving me the opportunity to compose music for this movie. This is my second film with him. After listening to 'Baaje Baaje' from 'Gopala Gopala', he called me up and told me we will be working again. He has kept that word by offering me 'Katamarayudu'. It's my personal experience that Power Star is an individual who always keeps his promises. We have done 'Jivvu Jivvu' song for his fans. We hope everybody likes it".

The lyricist said, "I too am a big fan of Powerstar Pawan Kalyan garu. I am very happy to have written this song for his film. 'Jivvu Jivvu' is a mass, folkish song that his fans and others will definitely like. I thank the director, the producer and the music director for giving me the opportunity to write this number".

Aditya Gupta of Aditya Music said, "We have released the songs of almost all of Pawan Kalyan garu's movies. All of them received tremendous response. We are happy that we are releasing the music of 'Katamarayudu', too, on our label. Both 'Mira Mira Meesam' and 'Laage Laage' have been huge hits. The former has so far got 4 Million views and 2 Lakh likes. The second song is also about to cross the 2 Million mark".

He further said, "Marking the festival of Holi today, we are releasing 'Jivvu Jivvu' on Radio Mirchi. The other numbers will be released with a gap of two days starting from now. The full album will be released on March 18, during the pre-release function. Today's launch was transmitted LIVE through our official Facebook page. The response from fans and audience was huge. All of the songs of 'Katamarayudu' are trending big-time. The songs are available on Aditya Music's official YouTube channel, Apple Music, ITunes and Saavn. We thank Power Star Pawan Kalyan garu and producer Sharath Marrar for the opportunity".