Anil Sunkara of AK Entertainment began by producing small-time films like Bindaas and Aha Na Pellanta and he went on to join hands with Ram Achanta and Gopichand Achanta to produce a blockbuster like Dookudu under 14 Reels Entertainment. He is all set to wield the megaphone to direct India's first ever comic 3D.

The movie, titled as Action (With Entertainment), stars Allari Naresh, Vaibhav (Kodandarami Reddy's son), Raju Sundaram, Shyam (Kick fame), Sneha Ullal, Vimala Raman, Kamna Jethmalani, Nassar, Kali (WWF fame) in the leads.

Budgeted at Rs. 15 cr., this stereoscopic venture will be made simultaneously in Telugu and Tamil.

The film was launched with much fanfare in Chennai on the Ugadi day. The event was attended by Hon'ble Governor of TN, K Rosaiah, Sreenu Vytla, AM Ratnam, actors Shimbu and Sriram, Kodandarami Reddy, among others. This film will be shot in Hyderabad, Chennai, Goa, Bangkok and Finland. Bappa Lahiri, Bappi Lahiri’s son, is being introduced as music director. Background score is by SS Thaman.

Cinematography is by Sarvesh Murari. Art work is by Nagendra. Editing is by MR Varma. Keth Driver of the USA is the stereographer.