There are perhaps two sets of people who in Tollywood --- those who want a tagline after a movie's title and those who don't.

Ever since Teja's Chitram (the tagline was The Picture) started the trend, the practice of having a rubric has caught on. The tagline can be either in English or in Telugu. But it has to be on.

Now no film is released without that extra few words after the title.

For instance Vijayendra Varma is 'The Power of an Indian while Mass (Damunte Kasuko).

Many producers believe that the tagline help to bring the crowds. But obviously there are skeptics too. For every Arya (Feel My Love), there is a Gharshana (Final Battle). For every Indra (Born For the People) there is a Naa Autograpg (Sweet Memories).

The thing is that many titles are born out of superstition. Sakhiya had a Naa Thora as Tarun was supposedly successful with films like Nuvve Kavali, Nee Manasu Naaku Telusu. And Jaanth C, the director, himself, had been lucky with titles starting with 'S'. Sakhiya (Naa Thora) had both the angles covered ---- the director's as well the heroes. But the film has been a disaster.

In some sense, it has also been an eye-opener for the industry.

Yet, films will continue to be made with taglines. And we have a mother of all taglines for Pawan Kalyan's Balu --- ABCDEFG (A Boy Can Do Everything For a Girl).

And the debate will continue...