Allari Pidugu's audio launch was, surprisingly, one of the low-key events.

But when it came to the Hexa platinum disc celebration of the same, there was no holding back. If anything it was a true celebration in typical Tollywood enthusiasm.

Leading the list of dignitaries was Former Chief Minister Nara Chandrababu Naidu, who is also the film hero Balakrishna's brother-in-law.

Naidu did the honors on the occasion ,which saw enthusiastic fans of Balakrishna participate in huge droves.

At hand were also Balakrishna, Charmi, director Jayanth, music director Mani Sharma producer M R V Prasad, Parachoori Brothers, B Gopal, Ambika Krishna, Nandamuri Ramakrishna and producer Ashwini Dutt.

Balakrishna was in a very enthusiastic profile as he spoke eloquently about the film. He also talked about how it was very apt to celebrate the success of the audio rather than its mere launch.

Balakrishna, who is playing a double role (Katerina Kaif and Charmi are the leading ladies), just ventured to suggest that the film will have many surprises.

But he also said that there was no surprise in Mani Sharma's success. 'He always gives his best for me. His re-recording for the film is also outstanding,' Balakrishna gushed.

Balakrishna also had a word of praise for Charmi, the young Punjabi girl who has now made Andhra her very own.

Others who spoke include Chandra Babu Naidu, Jayanth and Parchuri Brothers.