Going by cinematographer Rathnavelu's description, it's going to be an item number with a difference. Even as 'Ammadu Let's Do Kummudu' has gone on to be listened 2 million times on You Tube in the first 24 hours itself, the DOP has revealed that the song was shot on GFM Dolly, a new-age camera.

At a time when films are making news for the technical tools deployed, this one is oh-so-interesting. While the camera looks sexy, Kajal is apparently super-excited being shot on it. Rathnavelu's Midas Touch is something even a DSP can't resist, forget the non-Rock Star mortals.

Since the makers have released the song more than a week before the audio, the audience's expectations about the way 'Ammadu' must have been filmed have only gone up. GFM Dolly, one hopes, will live up to the Mega expectations.