Amma Cheppindi is perhaps the movie that is most expected in the coming days.

Set for release this month end, Amma Cheppindi is directed by Gunnam Gangaraju.

The man has a history of making interesting offbeat entertainers.

Little Soldiers, Aithe, Anukokunda Oka Roju. Of this, he directed Little Soldiers while producing the other two. Amma Cheppindi will again have his full stamp.

The movie, about a mother and son attachment, is creating the right noises.

Starring Suhasini, Sharvanand and Shriya Reddy in the leads, Amma Cheppandi has class written all over it.

Obviously such a movie will have more attractions for the urban audience. So the film's publicity brigade has seen using the Internet and emails to make a pitch for the movie.

Sharavanad's brother Kalyan has particularly taken the task of sounding out the IT brigade.

On the whole, the campaign looks interesting.