Mr. Amitabh Bachchan has decided to revolutionize the use of internet for kids by joining hands with worldoo.com. Speaking on the association with worldoo.com, Mr. Amitabh Bachchan said, "The internet space is constantly evolving and has proved to be an exciting tool of communication. Today, children are born with technology in the palm of their hands, immediately preferring tablets to teddy bears! In such a scenario, it is important for parents to embrace the role that Internet plays in their child's life instead of shying away from it. They need to collaborate and communicate with their kids to welcome them to the online world. The future is here. And in the same way that schools are an integral part of a child's growth, the Internet will play a significant role in developing our next generation of children. The worldoo.com. Let's Build campaign is a great gift for the children of India, and I am glad to be a part of this initiative that aims to create a meaningful online environment for kids. Associating with the Worldoo.com team enables me to be a part of this great experience in pioneering the concept of responsible Internet for children."

Commenting on the launch of the campaign, Mr. Monish Ghatalia, Founder, worldoo.com added, "We launched worldoo.com in April 2013 and received an overwhelming response from both children and parents alike, but it came with its own responsibilities as well. The feedback campaign is one step in this direction to now let our users decide what they would like to see in their favorite platform. While the platform flourished the way it has, with a perfect balance of fun, games and education, we decided to take this love and appreciation received by worldoo.com a notch higher. It is great to have Mr. Bachchan supporting our initiative, and we surely hope that we can co-create the perfect responsible online eco-system along with the parents and kids of India."