Makers of amitabh Bachchan and Emraan Hashmi starrer 'Chehre' left no stone unturned in promoting the film for its release. After several trailer and poster launches, the release of the film has been postponed. The decision has been taken in the wake of second wave of Covid-19 virus which is adversely affecting the theatre business. All the films released in March have shown very poor box office numbers even though some of them had potential. The earnings of films like 'Saina', 'Mumbai Saga' and 'Kong vs Godzilla' were nowhere near normal.

Amitabh Bachchan shared the news on instagram through a post that read, "Due to the rising cases of COVID-19 and new guidelines for cinemas, we are unable to release our movie Chehre on 9th April and have decided to postpone until further notice. We have received an overwhelming response on our trailer and we are grateful for all the love and support. We have decided to bring Chehre to audiences theatrically when the environment is more conducive for the experience. See you in cinemas very soon, until then stay safe and healthy! Cover your Chehre with a mask and don't forget to use sanitiser. Team Chehre."

Big B captioned the post as, "The well-being of our very own audience is of utmost importance to us. We are extremely humbled by the love and support that we have received this far. See you in the cinemas soon. Until then, stay safe!"