Mr. Amitabh Bachchan who continues to dominate the Indian film industry since the last four decades credits his career and his longevity to his love for his work and the strength to keep going.

To assert the importance of the right supplements to be strong and continue enjoying ones work, Mr. Bachchan has tied up with one of India’s Iconic FMCG brands, Complan, that has 34 Vital Nutrients and 1 Kg Pack has the power of more than 5 litres of milk. One of the most reputable and credible endorsers in the country, Mr. Bachchan has joined hands with FMCG Major Heinz India, to celebrate Complan’s 50th Anniversary which is being commemorated with the launch of the new-look packaging and new messaging "Taakat Ka Naya Plan - Naya Complan".

Commenting on his support for Complan consumed since generations, Mr. Bachchan said: "I feel very privileged to be a part of this innovative and thought-provoking brand campaign. I am looking forward to taking this professional journey with the team at Complan, and I am excited to see the response we will get from audiences to the new commercial and brand messaging for Complan."

Mr. Bachchan has also been seen in the new commercial for Complan where he sports the look of a fictional character called ‘Taakat Ka Bhoot’ which he has been particularly excited about. Mr. Bachchan premiers a new avatar of a Bhooth and will be seen in a white robe with flowing white locks. The new character provide the consumers with a unique and lasting impression of the iconic Mr Bachchan.

Speaking about Mr. Bachchan, Mrs. Seema Modi - Managing Director, Heinz India Pvt Ltd said "Celebrating its Golden Jubilee this year, Complan has signed Mr. Bachchan as one of the three celebrity brand ambassadors to unveil its new packaging and branding. It was an unanimous choice by our consumers. He is a living legend, evokes a lot of trust and embodies strength.

Mr. Bachchan will bring immense credibility and memorability to Complan and the ‘Taakat ka Naya Plan - Naya Complan’ brand message. We are absolutely confident that his association would only further enhance the brand’s equity and help us appeal to a wider audience."