Kannan who had scripted the super hit film `Vedham Puthithu' has undertaken a new venture `Amirtham' whereby he is handling the story, screenplay, dialogue, direction and production. The film being produced under the Ezuthu Pattarai banner has new face Ganesh as hero while `Azhagiya Theeye' fame Naavya Nair as the heroine. 

Talking about the film, Kannan says, "this is a story with contemporary values shown in a conservative manner. It is much needed for the society and is a film for the entire family." The hero with lot of modern ideas transforms the traditional heroine belonging to a deeply rooted bramhin family, to an empowered girl like a Kalpana Chawala.

Rajiv, Rekha, Girish Karnad, Ranjitha, Anuradha Krishnamoorthy, Yugendran, Mathura, Singamuthu, Aranthai Manian, Ganesh Babu form the rest of the cast. A very different story depicting taken in a traditional manner has been shot in Melakottai, Mysore, Pathrasalam in Andhra Pradesh, Aalapedu and Belur in Karnataka.

Kannan having worked with greats like Bharathi Raja and K.Balachandar has shown several shades of his masters' famous directorial touch. This film has K.V.Mani to handle the camera, V.T.Vijayan to do the editing, G.K. to do the sets and upcoming music wizard of the music family Bhavatharani Ilayaraja is composing the music. The film is expected to be released in theatres in May.