Once it is a show of strength of Kannada cinema industry and it is a major bash with very meaningful approach. The Kannada cinema industry is closing for three days for the 'Ambi Sambrama'. The main event is on 29th of May, 2012 at Bengaluru Palace.

The entire Kannada film industry representatives are expected to take part in 'Ambi Sambrama' – on the occasion of 60 years of 'Danashoora Karna'Ambarish and 40 years of it spending in Kannada cinema is a jubilant mood in the Kannada cinema industry.

On Sunday morning the top stars Upendra, Ramesh Aravind, Darshan, Vijay, Srinagara Kitty, Shruthi, Haripriya, Vijayalakshmi Singh, Jai Jagadish with choreographers were present at the media address by S Narayan and Rockline Venkatesh who the master brains behind 'Ambi Sambrama'.

Turning emotional in his address Ambarish stated that it is a finest gesture of his life and he is here today because of Kannada cinema industry.

S Narayan pointing to a few pertinent issues stated that it was difficult to convince Ambarish on this 'Ambi Sambrama'. The Karnataka state is reeling under drought and it is improper to celebrate told Ambarish. When Narayan stated that drought affected region people will be given support via this 'Ambi Sambrama' the legend Ambarish got convinced.

Producer Rockline Venkatesh in his address stated that his will be an epoch making event where in not only Kannada cinema industry but representatives of Hindi, Tamil, Telugu and Malayalam industry will be present on this occasion.

The invitation to attend will be extended to Amitabh Bachchan, Rajanikanth, Chiranjeevi, Kamal Hassan, Balakrishna and others.

For 40 years of Ambarish in Kannada cinema 4 hours of cultural event is planned for 29th May – Ambarish 60th birthday.