ALTBalaji is coming with several new shows and films to stand toe to toe against other OTT giants like Amazon Prime Video and Netflix. They do enjoy a small but loyal fanbase and they're planning to expand it. For the same reason, ALTBalaji is trying every trick in their book to promote their latest web series 'The Married Woman'. Apart from several promotional campaigns, makers have come up with a unique and totally fresh technique to get people talking about the show.

The posters of the show will be showcased along the coastline of Mumbai and hopefully it will create the buzz around the show. The lead actress Ridhi Dogra said during the poster launch event, "We have heard of floating breakfasts but I am the first one to have a floating poster! It feels incredible. This will go all over the Mumbai coastline – so everyone from Juhu to Versova to Colaba will be able to see this. I am really overwhelmed that we are doing something like this. It feels so amazing to see your show being appreciated all over. I'm happy that ALTBalaji is leaving no stone unturned to ensure the show generates good buzz among the audience even post its launch.”