Icon Star Allu Arjun has been nailing it time and again. The other day, his monochrome pic went viral. And then came a pic clicked with Trivikram Srinivas, who directed an Ad featuring him.

Latest, Bunny has shot for another Ad, this time helmed by filmmaker Harish Shankar. We see the 'Ala Vaikunthapurramuloo' sensation appear in cool and trendy wear at the shoot location. The Astral Pipes Ad is being shot by cinematographer Sudeep Chatterjee.

His beard look, which is both unassuming and rugged, is impressing his fans. "The actor's easy charm and demeanor are loved by everyone," a source says.

It is learned that a few more brand endorsement assignments are up the actor's sleeve. In the coming days, the 'Pushpa' sensation will be preoccupied with them.

On the film front, a new project by Allu Arjun is expected to be announced this Dasara. 'Pushpa 2' is his immediate next. To be released in 2023, its first schedule will be rolled out in September.