Allu Arjun, currently immersed in the production of the highly anticipated "Pushpa 2: The Rule," has made headlines for turning down a lucrative offer from a liquor and pan brand. The brand proposed displaying its logo on screen each time the character 'Pushpa' smokes or chews in the movie, offering a substantial sum of Rs 10 crore to the film's makers. Despite the significant financial incentive, Allu Arjun declined the offer, citing discomfort with promoting such brands.

This decision is consistent with Allu Arjun's stance on refusing offers from liquor and pan brands in the past. Following the success of "Pushpa: The Rise," reports surfaced that the actor had declined a substantial offer from a tobacco company for a television commercial.

Directed by Sukumar, "Pushpa: The Rise," released in 2021, emerged as a blockbuster, revolving around the theme of red sandalwood smuggling. Allu Arjun's stellar performance in the film earned him the prestigious Best Actor National Award earlier this year.

The first-look poster of "Pushpa 2" was unveiled by Allu Arjun earlier this year, featuring him in a distinctive avatar – adorned in a saree with face paint in vibrant shades of blue and red, complemented by bangles, jewelry, a nose pin, and jhumkas. Subsequently, the look poster of Fahadh Faasil from the movie was also released, heightening the anticipation among fans. Now, enthusiasts eagerly await the reveal of Rashmika Mandanna's look poster as excitement continues to build for "Pushpa 2: The Rule."

Meanwhile, there are reports suggesting that Sai Pallavi has joined the cast of the "Pushpa" sequel. Furthermore, the makers are reportedly exploring the possibility of bringing a Bollywood actor on board, although no official announcement has been made regarding this.Initially, there were speculations that "Pushpa 2: The Rule" would hit theaters in December 2023. However, a recent announcement has revised the release date to August 15, 2024.