With Allu Arjun making an impact as the 7-Up brand ambassador, his brand value is taking wings. He has now added another feather to his 'ad cap'. Colgate-Palmolive (India) Ltd has announced Allu Arjun as the new face of Colgate MaxFresh, a top brand in the company's portfolio in Andhra Pradesh. He will feature in the new TV commercial campaign.

The reason for signing the Stylish Star is pretty obvious. He enjoys popularity in the State of Andhra Pradesh, besides having that guy-next-door charm. In fact, a press statement by Ms Rekha Rao, Vice President Marketing, Colgate-Palmolive (India), said, "Colgate MaxFresh is targeted at the youth. Today's youth is always looking for something fresh and unique. We are pleased to have on board Allu Arjun as our brand ambassador."

Arjun's brother, Sirish, has expressed happiness over his signing up the national brand. He tweeted, "Colgate has signed Allu Arjun as its AP brand ambassador. Glad both his endorsements (7Up and Colgate) are respected national brands."

Arjun shares the privilege of signing more than one national brand with Mahesh Babu, who is unarguably the biggest brand ambassador among the Telugu actors today.